VisualPinball.org was started by a team of MBA students at the Robert H. Smith School of Business, who are interested in using eye-tracking technology and data analysis for on-line visual marketing.
Click to view video of eye-tracker
study being administered.
The group conducted eye-tracking research projects to address managerial issues that organizations typically address when formulating online marketing strategies.
Such as, how best to weight ones marketing budget when developing internet content ie: copy right and text description vs. pictures of models or people? Are users paying attention to the content (product or advertisement) that we intended them to focus on? Are users behaviorally searching for information as we would like them to?
The purpose of this website is to introduce the field of on-line visual marketing using eye-tracking technology and to showcase various applications in this field to those who are interested.